NPR

Why #ThisIsMyHustle Is Trending In Nigeria

Across the country, young people are proudly sharing their side hustles and main gigs, from baking wedding cakes to growing ginger to laying tile.
Sadiq Muhammed Kabir, 24, runs his own import-export business selling ginger root in Kaduna. He shared his "hustle" on Twitter.

A hashtag called #ThisIsMyHustle started trending in Nigeria in mid-March after Sadiq Abubakar, 30, a small business owner from Abuja, organized a Twitter chat for his entrepreneur friends.

"I said, 'Let's do a hashtag and let the world know what we do," he says. "Young Nigerians are very determined to succeed. What we hear about young Nigerian people is

You’re reading a preview, subscribe to read more.

More from NPR

NPR4 min readCrime & Violence
Heated Arguments At The Supreme Court In Newest Abortion Case
At issue is a clash between federal and state law about how pregnant women must be treated in the emergency room.
NPR5 min readAmerican Government
First Day Of Trump's Hush Money Trial Kicks Off With Opening Statements And A Witness
The prosecution is arguing that Donald Trump wanted to keep information out of the public fearing that it would turn off voters in 2016. The defense argues Trump did nothing illegal.
NPR5 min read
A Woman With Failing Kidneys Receives Genetically Modified Pig Organs
Surgeons transplanted a kidney and thymus gland from a gene-edited pig into a 54-year-old woman in an attempt to extend her life. It's the latest experimental use of animal organs in humans.

Related Books & Audiobooks