Now, There Is Zero Proof That Alcohol Is What Makes A Great Cocktail
Millennials are drinking less, spurring beverage companies to create alternatives to traditional cocktails — using herbs, spices, citrus and veggies to craft unique flavors for nonalcoholic drinks.
Martini glasses emblazoned with the words "Mommy Juice." Hundreds of people lined up in the bitter cold for a Christmas-themed bar. Cocktails, including one at $8,500 a pop, made with vintage liqueurs.
It may seem like we're living in the golden age of cocktails — yet 30 percent of Americans don't indulge at all, while another 30 percent have only two alcoholic drinks per week.
Millennials — who drive so many trends these days — are actually . And while some companies might view that as a problem, many beverage entrepreneurs see it as an
