Bloomberg Businessweek

The Gaming Maven Hedge Funds Heed

Investors pay $20,000 a year for the scoop on trends such as console sales
Hosokawa

Hedge funds will look almost anywhere for an edge. When it comes to trading shares of Nintendo Co., they’re turning to a tiny research shop in a corner of Tokyo better known for used booksellers and guitar stores.

Media Create Co. is run by Atsushi Hosokawa, a 63-year-old who got his start cold-calling video game stores for information. The firm tracks sales in Japan and other Asian countries,

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