NPR

Greeting Cards Are Still A Thing In The Digital Age. Thanks, Millennials

Greeting card companies have weathered some tough times as more people send good wishes online. But millennials are purchasing more cards, which has helped stabilize the industry.
With increased channels of communication, millennials find that cards symbolize effort and send them for "cardworthy" occasions.

This Valentine's Day, the greeting card industry is healthier than you'd expect.

While email, texts and social media companies from Facebook to Snapchat have made it easier than ever to send instant greetings, more people — especially younger people — are sending greeting cards.

Over the past year, greeting card revenue has been steady. The greeting card industry could bring in as much as $933 million this Valentine's Day, up a bit from last year's estimated $894 million, according to the .

You’re reading a preview, subscribe to read more.

More from NPR

NPR6 min read
NPR Suspends Veteran Editor As It Grapples With His Public Criticism
NPR has suspended Senior Editor Uri Berliner after he wrote an essay accusing the public radio network of becoming too progressive in its news coverage and losing the public's trust.
NPR3 min read
Boeing Challenges Whistleblower Allegations, Details How Airframes Are Put Together
Two Boeing engineering executives went into detail Monday to describe how panels are fitted together, particularly on the 787 Dreamliner.
NPR2 min read
Iran Hails Attack On Israel As A 'Victory'; Photos Of Sudan, 1 Year Into A Brutal War
Iran says its attack against Israel was a success, despite the fact that 99% of the drones were intercepted. A Sudanese photographer documents how war has upended life in his country.

Related Books & Audiobooks