Australian Motorcyclist

IT NEEDS TO BE COOL AGAIN

SOMETHING QUITE unfortunate has happened to motorcycling in recent times. As a result, there’s not a lot of joy in the industry at the moment. Gone are the heady days of the Eighties and Nineties, when companies like Harley-Davidson could not make enough bikes to sell to the hordes lined up inside their showrooms.

What’s happened? The bikes being produced now are several orders of magnitude better in every way from the stuff we were riding back then, right? So it’s not that.

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