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    #7 on the Franchise 500: Planet Fitness Plans to Dominate the Fitness World

    The #7 company on our Franchise 500 list has learned exactly what its customers want -- and how to deliver.
    by Hayden Field Jan 01, 2019 2 minutes
    Source: Courtesy of Planet Fitness
    Courtesy of Planet Fitness

    Started franchising: 2003   
    Total units: 1,646   
    Cost to open: $969.6K–$4.2M

    Recently,low-cost-gym franchise Planet Fitness has begun flexing a new muscle: data-driven strategic . The company knows a ton about its members -- ages, income levels, and more --

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