Advertising On Facebook: Is It Worth It?
A lawsuit says Facebook is misleading advertisers about just how effective it is. Facebook, which makes billions from ads, says it can't guarantee that all of them will reach their intended targets.
by Jasmine Garsd
Sep 12, 2018
2 minutes
Advertisers love Facebook. In fact, they pour money into it. The company's financial results say it all: Facebook raked in over $13 billion from ads just in the last quarter.
A new lawsuit is now asking a basic question: Are those ads working? The lawsuit, filed by InvestorVillage.com, claims that Facebook misleads advertisers about how effective it is.
"Facebook's advertising pitch
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