NPR

What's Meat, Anyway? Missouri Label Law Says It Comes From An Animal; Some Disagree

A state law prohibits plant-based products like soy deli strips from packing descriptors like "roast beef style" or "meaty." The ACLU and others are suing.

Do most consumers know that imitation meat products like "ground beef style" veggie burgers don't actually contain beef? Lawmakers in Missouri say, maybe not.

The state passed a bill in May saying only products that come from slaughtered, once-breathing animals can be marketed as meat. Specifically, they define meat as something "derived from harvested production livestock or poultry."

Under the law, plant-based products can't be

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