The Guardian

'Data is a fingerprint': why you aren't as anonymous as you think online

So-called ‘anonymous’ data can be easily used to identify everything from our medical records to purchase histories
‘Digital breadcrumbs can be traced back to violate peoples’ privacy in ways they never expected.’ Photograph: Voisin/Phanie/Rex/Shutterstock

In August 2016, the Australian government released an “anonymised” data set comprising the medical billing records, including every prescription and surgery, of 2.9 million people.

Names and other identifying features were removed from the records in an effort to protect individuals’ privacy, but a research team from the University of Melbourne soon discovered that it was simple to re-identify people, and learn about their entire medical history without their consent, by comparing the dataset to other publicly available information, such as reports of celebrities having babies or athletes having surgeries.

The government pulled the data from its website, but not before it had been downloaded 1,500 times.

This privacy nightmare is one of many examples of seemingly innocuous,

You’re reading a preview, subscribe to read more.

More from The Guardian

The Guardian8 min read
PinkPantheress: ‘I Don’t Think I’m Very Brandable. I Dress Weird. I’m Shy’
PinkPantheress no longer cares what people think of her. When she released her lo-fi breakout tracks Break it Off and Pain on TikTok in early 2021, aged just 19, she did so anonymously, partly out of fear of being judged. Now, almost three years late
The Guardian6 min read
Fallen Kingdom: Why Has Disney Had Such A Terrible Year?
For its 100th anniversary this year, Disney received a bucket of ice-cold water to the face. It may sound momentary, but somehow it’s the gift that has been giving all year, from the box office nosedive of Marvel’s Ant-Man sequel, to lower-than-expec
The Guardian4 min read
Khaled Khalifa obituary
The writings of the Syrian author Khaled Khalifa, who has died aged 59 of a heart attack, depict a world of bloody conflict, but one where flowers still bloom. In his books, which are often read as eulogies for Syria, and especially his beloved city

Related