The Atlantic

What's Up With All These Viral Illusions?

From The Dress to tennis-ball colors to Yanny vs. Laurel, the internet keeps surfacing these places where our perceptions diverge.
Source: Bitmoji / Shutterstock / The Atlantic

The dress is blue; tennis balls are yellow; and much like a glass can be both half-empty and half-full (because there are TWO HALVES), the audio clip is saying both “laurel” and “yanny” at the same time.

These are the molehills I have chosen to die on, because when it comes to viral illusions, it seems, you must choose a side. Enough of these divisive illusions have piled up now to make one wonder: How different is my reality from everyone else’s?

It all began in a simpler time—February 2015—on an ordinary Thursday evening when Was the dress white and gold, or blue and black? The question pitted brother against brother, friend against friend, caused celebrities to weigh in, and basically ground the internet to a halt. The dress was actually blue, but that hardly mattered. (And most people didn’t see it that way—in ’s original poll, 67 percent of people voted for white and gold, compared to 33 percent for blue and black.) What

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic4 min read
Hayao Miyazaki’s Anti-war Fantasia
Once, in a windowless conference room, I got into an argument with a minor Japanese-government official about Hayao Miyazaki. This was in 2017, three years after the director had announced his latest retirement from filmmaking. His final project was
The Atlantic7 min readAmerican Government
The Americans Who Need Chaos
This is Work in Progress, a newsletter about work, technology, and how to solve some of America’s biggest problems. Sign up here. Several years ago, the political scientist Michael Bang Petersen, who is based in Denmark, wanted to understand why peop
The Atlantic4 min read
KitchenAid Did It Right 87 Years Ago
My KitchenAid stand mixer is older than I am. My dad bought the white-enameled machine 35 years ago, during a brief first marriage. The bits of batter crusted into its cracks could be from the pasta I made yesterday or from the bread he made then. I

Related