She Wanted Better Lash Extensions, So She Made Her Own -- and Then Built an International Franchise
With more than 180 locations, the founders share their secrets to success.
That old adage that beauty is pain? Jessica Le doesn’t buy it. After suffering through a costly four-hour eyelash-extension procedure in 2010, Le, a cosmetology graduate, set out to . Eventually she developed four lightweight lash styles that could be applied quickly using a minimal amount of adhesive -- taking just one hour of work, and costing later that year. By 2013 the couple was operating three locations in the Houston area and set out to . Today they have more than 180 locations across the U.S., opening between four and 10 new franchises every month. The key to success, as Jessica sees it, is to keep innovating, keep educating franchisees and keep giving more for less.
