Entrepreneur

How This Company Went From $10,000 in the Bank to a Baby-Care Empire Sold in 30,000 Stores

Fridababy became a baby-care juggernaut by first importing products to the U.S. that new mothers didn't know they needed.
Source: Jeff Olson

Chelsea Hirschhorn was in a bind. Her infant-products company, Frida­baby, was profitable. But if it was going to grow, she needed more products. The problem was, she had no design experience, no R&D staff, no money and no time. 

Like we said: a bind.

Related: 27 Quotes to Change How You Think About Problems

She hadn’t started. In law school she did a stint with the New York Mets. Then she was a bankruptcy attorney during the recession. After that, she moved to south Florida and landed a gig with the Miami Marlins. 

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur10 min read
The Fastest-Growing Franchises
If you’re looking for a franchise brand to buy, you’re surely asking yourself this question: Which brands are worth my time and money? There are many ways to answer that, but here’s a useful starting point: Look at the brands with major traction. Tha
Entrepreneur2 min read
3 Ways to Build Real Businesses on the Side
If you have marketable skills, but you aren’t sure how to spin them into a business, try teaming up with someone from an entirely different industry. Together, you could pinpoint opportunities for innovation. That’s what Gene Caballero did. Back in 2
Entrepreneur3 min read
What’s the Real Damage?
Miri Offir knows how to talk to people in crisis. After serving in the Israeli military, she came to the U.S. in 2003 and took a secretary job at the post-disaster recovery franchise 911 Restoration. She worked her way up—eventually becoming the comp

Related Books & Audiobooks