Inc.

Sweet Deal

Nicole Tanner co-founded Swig, a St. George, Utah-based drive-through “dirty soda” fountain, with her husband, Todd, in 2010. Over the next seven years, they grew the business into a 17-store chain, before selling it to Four Foods Group.
GO BIG OR GO HOME Nicole Tanner’s company, Swig, sells customized fountain drinks in sizes ranging from 16 to 44 ounces. Tanner likes hers with a sugar cookie on the side.

How did you get the idea for a drive-through that sells flavored sodas?

My husband and I would go to Sonic because we just wanted a good fountain drink, with the pebble ice and the Styrofoam cup to keep it cool.

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