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  • Los Angeles Times

    Cashing in medals for money is tough sledding for most U.S. Olympians

    by James F. Peltz, Los Angeles Times Feb 23, 2018 4 minutes

    When she arrived for the Winter Olympics in South Korea, Chloe Kim already was an accomplished snowboarder with endorsement deals from the likes of Visa, Nike and Toyota.

    Then came her dominating performance to win the gold medal in the women's snowboarding halfpipe in Pyeongchang, and the charismatic 17-year-old Southern Californian instantly became a breakout star of the Olympic Games with a future likely to include much more lucrative sponsorship deals.

    "She probably had five or six endorsements already and now she may well do at least another four or five major ones," said Don Franken, president of World Class Sports, a sports talent and marketing agency.

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