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Go green in style

These homegrown online ventures are bent on promoting sustainable and environment friendly fashion.

Jute jargon

While studying in Iowa, USA, Samriddh Burman, 30, felt the need to do something positive for the planet. His family had been in the jute business for many years and therefore he picked this eco friendly natural fibre, the eponymous burlap, as his medium for making a statement.

"I was aware of the true potential of jute, often seen as a

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