NPR

Seltzer's Popularity Bubbles Up In The U.S.

Seltzer sales have jumped 42 percent in the past five years. The bubbly water has inspired everything from tasting flights at restaurants to "LaCroix Boi," one rapper's parody ode to the drink.
One particular brand of seltzer is having a moment among millennials: LaCroix.

We may be in the middle of a seltzer bubble.

Americans are drinking nearly 170 million gallons of the fizzy stuff each year, and sales have gone up 42 percent over the past five years with

You’re reading a preview, subscribe to read more.

More from NPR

NPR2 min readCrime & Violence
Guatemalan AG Raids Save The Children Office Over A Migrant Children Rights Complaint
Prosecutor Rafael Curruchiche said that the complaint filed by an unidentified foreigner had raised serious concerns because it involved allegations of abuse of children.
NPR2 min read
More Than 500 People Have Been Arrested At Pro-Palestinian Protests At Colleges
Students and others are protesting Israel's war against Hamas in Gaza and, in some cases, their school's investments in Israel. Presidents at several schools face calls to resign amid the protests.
NPR2 min readInternational Relations
World Central Kitchen Workers Killed In Israeli Strikes Will Be Honored At Memorial
The aid workers were killed April 1 when a succession of Israeli armed drones ripped through vehicles in their convoy as they left one of World Central Kitchen's warehouses on a food delivery mission.

Related Books & Audiobooks