Bloomberg Businessweek

Opening the Door For Future Drug Sales

Big Pharma is funding house-to-house disease testing in rural India. That may boost medicine sales for years to come
An exam at a moblie clinic outside Bengaluru

Ajit Singh had never heard of diabetes until someone showed up at his door and told his wife she had a high risk of having it. The couple live about three hours outside New Delhi in the farming village of Thana Kalan, where water buffalo roam the narrow cobblestone streets and the scent of drying cow dung, which the villagers use for cooking fuel, hangs faintly in the air. After the health worker advised his wife to be tested, she found out she’s diabetic. Now the same community health aide

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