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  • Fast Company

    RADICAL LUXURY

    Ian Schrager’s new Public hotel brand is redefining high-end hospitality for a budget audience.
    by Diana Budds Sep 01, 2017 3 minutes
    Lighten up Schrager reduced costs at New York’s Public hotel by getting “rid of those notions of luxury that my parents liked and I used to like,” he says.

    “Luxury is a state of mind: It’s how [something] makes you feel,” says Ian Schrager, the nightlife impresario turned hotelier, who is frequently credited (often by himself) for inventing the boutique hotel. His latest property, Public, on Manhattan’s Lower East Side, has all the trappings of a high-end hotel, from the minimalist, light-filled architecture of the Pritzker Prize–winning firm Herzog & de Meuron to the restaurants from celebrity chef Jean-Georges Vongerichten. But the price of a guest room? Starting at about $200 a

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