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    The 3-Step Approach for Testing Out Your Business Idea

    Here's how to learn the most from your potential customers and get honest feedback.
    by Vanessa Van Edwards Jun 01, 2017 2 minutes
    Source: Illustration by Ivan Canu

    Let’s say you wake up one day and decide the world needs a better mop, and you’re just the person to make it. Before setting out, you prospective customers. “Are you looking for a better mop?” you ask someone. The person searches his for all the times he’s wrestled with a mop or hated the smell of it, and he ignores

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