Everand Logo

Welcome to Everand!

  • Fast Company

    SHADES OF THE FUTURE

    How ColourPop is putting a new face on the online cosmetics business
    by Sheila Marikar Apr 17, 2017 3 minutes
    Bright ideas A key part of ColourPop president Laura Nelson’s strategy is reacting fast to fan feedback.

    Sibling entrepreneurs Laura and John Nelson launched ColourPop with a simple idea: makeup that would be native to Instagram, not drugstore shelves. It was 2014, and the duo—both working as executives at Spatz Laboratories, their father’s beauty industry supply company—saw Instagram and YouTube personalities posting makeup tutorials that were attracting huge audiences. The Nelsons also noted an uptick in overall cosmetics spending, which they attributed to excitement over those how-to videos and online product endorsements.

    Taking advantage of Spatz’s high-volume manufacturing infrastructure,

    You’re reading a preview, subscribe to read more.

    More from Fast Company

    Fast Company1 min read
    29 hopper
    IN A SEA OF NEARLY IDENTICAL WEBSITES from online travel giants, Hopper stands out by offering booking tools with a twist. The mobile-first booking platform, which covers everything from flights and hotels to car and home rentals, offers such user-fr
    Fast Company1 min read
    46 uncommon
    WHEN ELECTRONIC ARTS NEEDED TO REBR AND ITS $2 BILLION soccer vedio game FIFA after a financial dispute with the global sport's governing body, it tapped the London-based agency Uncommon for the job—perhaps the most daunting marketing challenge of la
    Fast Company2 min readRobotics
    Automating Dirty And Dangerous Work
    THERE'S A long history of robots taking jobs that humans resent, resist, or outright fear. But a new crop of bots is tackling tasks that even machines might calculate to be out of their theoretical comfort zones. Gecko Robotics has been deploying its

    Related Books & Audiobooks