Surviving Your Customer Breakup
It’s easy to let yourself rely on big, lucrative clients. But what happens if they ditch you?
WHEN KRISTI FAULKNER co-founded marketing firm Womenkind, she soon landed a well-known global bank as a client. Over the next seven years, Faulkner’s New York City business worked with the financial services giant on female-friendly marketing, and strategy. It eventually became Faulkner’s biggest customer, accounting for 50 percent of Womenkind’s revenue in 2014.
And then one day, it all came to an
