The Atlantic

The Playground Where Babies Learn to Talk

A campaign to encourage brain development is using parks to deliver its message to children and their caregivers.
Source: Courtesy of Landscape Structures

OAKLAND, Calif.—At first, the playground at Officer Willie Wilkins Park looks pretty standard. There’s a slide to skid down, ramps to climb up, bridges to cross, and nooks to investigate. But there’s also something relatively unusual: words, and lots of them.

Mixed in among the bright primary colors of the structure are white panels plastered with whimsical illustrations and phrases like “let’s talk about the sunshine” and “let’s talk about food.” They’re not a random addition; the panels are a deliberate attempt to foster early language and brain development in babies and toddlers.

The park sits in the eastern part of the city, in a neighborhood with high poverty rates and low educational attainment. Studies suggest that a 30-million “word gap” exists between low- and upper-income children: Poor children hear, understand, and use fewer words, which can have long-term negative consequences. Babies who hear fewer words are less likely to do well in school and kids who drop out of school are less likely to be healthy adults.

In the

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