TIME

135. A festival that brings it all home

22,000 PEOPLE TURNED OUT FOR THE FIRST EAUX CLAIRES FESTIVAL IN NORTHERN WISCONSIN

BON IVER FRONT MAN Justin Vernon, the falsetto-singing woodsman who crafted his breakthrough album in a lonely cabin in Wisconsin, now sells out music halls all over the world. But even after winning two Grammys and hitting the top of the charts, he never migrated to a millennial music capital like Austin or Brooklyn. Instead, he stayed home and helped build his own. Vernon’s heart never left his native Eau Claire, a former lumber town (pop. 68,000) situated in the upper left of the Wisconsin map that’s tattooed on

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