Entrepreneur

8 Vital Training Steps for 'Treps, Pre-Launch

Running a business is a marathon, not a sprint. Like a race, entrepreneurs will flop without proper preparation.
Source: Travis Rathbone

Everyone in the startup world has heard the adage: “Launching a business is not a sprint; it’s a marathon.” But really, the comparison isn’t kind to entrepreneurship. A marathon at least has an ending point, a place you know you can reach and then rest.  A business just…keeps going. (If you’re lucky!) But here’s one way in which a marathon really is like a business: Without proper training, you’ll definitely fail. Shin splits from the marathon, employees splitting from your business. Stress fractures from running, stress from ruminating. You might even puke from both.

Passion and adrenaline will only get you so far. Way too many entrepreneurs show up at the startup starting line without so much as a stretch, and those folks may barely make it past the first mile marker. Seasoned entrepreneurs and advisers agree: Before you jump into the race and hope to go the distance, you need to go through basic business training. Here, your guide from

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur2 min read
How to Find the Right Payment System
In a mobile economy, being able to simply process credit cards is no longer enough. Here's what to look for as you search for a payment-system provider.
Entrepreneur3 min read
You're Not Approachable Enough. Let's Fix That.
Potential clients can't hire you if they can't find you. Build a bridge to yourself -- and to your business.
Entrepreneur3 min readTech
How Much Should You Spend on Social Media Marketing?
It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.