Entrepreneur

'The Lean Startup' Author Shares His Latest Advice

Eric Ries turns to Kickstarter to launch his latest book.
Source: Eva Kolenko

, author of the 2011 bestseller is at it again. In March he launched a monthlong Kickstarter campaign to self-publish a hardcover and digital book to which only donors will have access. Within 24 hours, he raised $123,000, and by the end of the campaign, $588,983—making Ries the most successful author on Kickstarter.

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