How This Theater Fills Its Empty Seats Every Night
The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
Every seat that goes unsold at the three-venue Center Theatre Group in Los Angeles is lost revenue.
And every night Jim Royce, director of marketing, communications and sales for the nonprofit company, faces a delicate balancing act between pricing those extra seats to move and protecting their value--while not angering
