Tracking Customers Beyond Google Analytics
A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
by Katherine Duncan
Oct 01, 2013
2 minutes
At Novatex Solutions, a 10-person digital marketing firm based in Sugar Land, Texas, marketing manager Jason Ephraim was dealing with a common shortcoming of . While excellent at tracking broad trends over time for a , the service doesn't quickly reveal the kind of individual visitor information that can
You’re reading a preview, subscribe to read more.
Start your free 30 days