Entrepreneur

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Analytical thinking: GoSquared CEO James Gill.

At Novatex Solutions, a 10-person digital marketing firm based in Sugar Land, Texas, marketing manager Jason Ephraim was dealing with a common shortcoming of . While excellent at tracking broad trends over time for a , the service doesn't quickly reveal the kind of individual visitor information that can

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