What You Wanted to Know About Marketing But Forgot to Ask
Have you ever noticed that the best part of lectures, panel discussions or public interviews comes at the end, when audience members interact with the speakers and ask questions? After almost two years of penning this column, I've realized that the same is true here. My favorite ideas have come from those of you who have read my words and been prompted to raise your hands with a question, so to speak.
As someone who speaks and writes about marketing, I've Questions," or FUQs. (Do not pronounce phonetically in delicate company.) FUQs are questions people should be asking but aren't. Sometimes they don't know enough to ask, sometimes they don't have the opportunity, and sometimes they're embarrassed, worried that the question is overly simplistic or just plain dumb.
