How to Really Listen to Your Customers
A flexible response to a customer's needs plants a vineyard's new direction.
When's the last time an idea you dreamed up over a whole lot of wine held up until the next morning? Usually the day after such a session is more about "Pass the ibuprofen" than "Holy crap! I had this brilliant idea to grow my business!"
But for brothers Butch and, wine-y nights--and, more so, a willingness to be flexible about their product offerings and invest in their business--have led to solid growth.
